Sex still sells - even if it would break her in half

TinyURL'd

‘Dove’s “campaign for Real Beauty”-which proudly features “real” women of different shapes and sizes-has attracted international attention and scores several major advertising rewards to boot.  But it turns out it may not sell that much product.  A new study has concluded that traditional ads featuring rail-thin models had it right all along: yes, they make women feel worse about themselves, but such ads are still more likely to convince women to buy.’

Lunau, Kate.  "Study finds real women don't sell." (2008 August).  24 hours, p. 34.

If I properly voiced by initial response to this article, it would sound like every-one’s favorite British detective was constipated.  But is that not expected?

Even the most mentally defunct thins in the media are, well, intelligently placed.  An example would be those annoying phishing e-mails.  As retarded and pointless and retarded as we all see them, they get enough of a response to merit their reproduction.  As is the case, it seems, for the talentless boy/girl/transgendered bubble-gum-pop bands - they do make money.

So, as much as mothers disagree, and fathers and sons pretend to disagree about the scantly clad, rail-thin models, they are still working.  Back in the day when this amount of sexuality was seen as whoreific, they sold with these pseudo-plus size models.  But, over years, the skin:clothing ratio steadily grew further apart, marketing anyone’s saw the monetary gain over this.  The irony is that the less clothing a woman is wearing, the more you wish to buy.

That being said, I very much am a fan of Dove’s campaign, especially considering the risks.  The gist of Capitalism is making more money, no?  So besides the fact that I (attempt) to follow this Conservativeve mindset, I also give them mad props for going against what may be the most profitable.

So have Dove’s curvy models hurt its bottom line?  The company doesn’t think so.

“We’ve achieved a healthy growth since the campaign launched in 2005,” says Dove Canada’s Alison Leung.  She adds that Dove has the No. 1 body wash and bar in the county, and won’t be abandoning its “real woman” position any time soon.

I am not sure where they would stand if their profits were otherwise, but I also find it unfair to judge a company on something of that nature.  As even a man, with a pervy nether-region, I applaud Dove for this campaign.

Tags: campaign, dove, model, plus sized, soap